Product Strategy for Medical Devices and Health Products

Build
the right
product strategy
for market success
We support you to create a competitive product strategy with a clear value proposition for your target customer to build a strong market presence.
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product development medical device

Maximize your market success

Our product management service can help you improve your product strategy and gain a competitive advantage. We are your partner during the planning and development phase of your product, whether you are developing a medical device or an innovative solution within the healthtech space. Our approach is designed to create a high product value for the target end-user and relate this in a value-driven marketing strategy.

Problems worth addressing

Who is your customer? Who are decision-makers, buyers and the user?
Who are the stakeholder in my product development and what are their requirements?
How do I provide maximal value to the end-user?
How do I differentiate my products from competition?
What is the right product strategy and marketing strategy for my product?

Let's start.

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Our solution

01

Product Strategy

We help you with your product strategy to strengthen your positioning against competitors. We are experts in market analysis and value proposition design helping you to identify and understand the needs and wants of your various stakeholder. We help you translate these needs into product requirements for your product development team.
This helps to create a product that is more valuable for your user, leading to better user experience and unique product positioning that resonates with your target market.

02

Marketing Strategy

We are your partner in developing a value-driven marketing strategy. With our gathered data about your target customer, we'll create customer segmentation, marketing personas and optimize the customer journey to your product. Great marketing can help you enhance and refine your product strategy .

This helps to create a strong messaging relating the value of your product that resonates with your target audience. This approach will lead to higher customer loyalty and secure a competitive advantage.

03

Medical Devices

We collaborate with Quality Management, Regulatory Affairs and Clinical Evaluation experts. Together, we work with you to lay out a plan for product development, design transer, product verficiation & validation and market approval.
This helps to reduce time and costs during development, while also ensuring that the product meets the needs of your various stakeholder.

Your Gains

Strategic Marketing from the Start

With the right product strategy you will understand your target customer and use this to create targeted marketing strategies. These are based on providing value to your target audience. By taking an empathetic approach to marketing, businesses can better engage with their customers and create a stronger connection.

Getting Experts on Board

Together with our network of experts, we will set you up for success. We'll support you during the most important phase of your product, the planning and development phase, so the project plan is clear and you know what to do to get faster through your development. This focused approach leads to less redo cycles in development and saves time and cost.

True Value Targeting Customer Needs

User-centric product design is based on continuous re-iteration of the product design in order to create the most value for the end-user. This helps to improve the usability and safety of the product, as well as the customer perceived value.

A big plus: involving your end-user and different stakeholder from the start gives you the opportunity to really understand their pains and needs in order to create targeted communication for them.

Eikelmann Consulting


Hohenstaufenring 62

50674 Köln

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